Distributions

Supply to Leading Supermarkets

ARF products are available in top supermarkets including Shoprite, Game, Nakumatt, Tusky, and Capital Shoppers, strengthening its presence in the modern trade sector.

Baking Flour Supply to Bakeries

ARF is a leading supplier of Baking Flour to bakeries in Uganda, supported by its own network of vehicles for reliable and timely delivery.

Multi-Segment Distribution Strategy

  • ARF’s distribution approach spans three key market segments:

    • General Trade: Small supermarkets and standalone shops
    • Modern Trade: Large supermarkets and online sellers
    • Institutional Trade: Hotels, NGOs, and corporate canteens

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Focus on Product Availability

ARF’s distribution strategy emphasizes Product, Price, Place, and Promotion, ensuring products are consistently available to customers through an efficient supply chain.

Robust ERP System

The company uses a comprehensive ERP system to monitor production, supply, and product availability on shelves, ensuring seamless and timely product delivery.

Key Export Markets

ARF has expanded its distribution beyond Uganda to include key export markets such as Rwanda, Burundi, Congo, Sudan, Tanzania, and Kenya, driving regional growth and market penetration.

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